![]() How do I use information that is available to understand my strategic position? I think that you can summarise the whole book (very crudely) with two questions: This is immediately powerful and relevant to marketers with experience in brand or marketing strategy. ![]() Each chapter layers onto what was taught in an earlier chapter.ĭespite the title indicating otherwise, it's part science and part philosophy it centres around the idea of winning without conflict, by competing based on position, not through 'warfare'. What I'd immediately remembered (from reading it 9-10 years ago) was that the book itself is short and powerful. Sun Tzu's The Art of War is a widely studied piece of literature, so communicating its principles from reading it feels a little like learning to drive a car by watching a movie with a car chase in it. What can an ancient text do to help your digital marketing?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |